The problem
Sweat! Irritating, Discomforting odor causing sweat that accumulates under the breast. This sweat makes breastfeeding more challenging, getting dressed more laborious and relaxing at a spa challenging. These are moments when we’re seeking calm, and it is often disrupted by our bodies production of sweat. Now, we do not want to prevent, our bodies from doing this critical cooling process however we should be able to manage it.
The Solution
DayFox products are crafted to absorb sweat that accumulates under the breast. This revolutionary product, developed by a nursing mother and Veterans wife, extends its benefits beyond the nursing period, making it a valuable asset for use at home after showering or bathing. It also improves the spa experience fostering a sense of comfort and relaxation.
Statistics
We serve people with breast. This is a gender neutral product, however, all of the data to identify the market is about women. The potential market share for this product is significant. There are 167.5 million women in America. Of those women 3.6 million give birth each year. It is estimated that 83% of women start out breastfeeding and 24% of those women, 864,000, breast feed their babies for 2 years. Adult women account for over half of spa and wellness revenue each year, women are the primary drivers of the $20.1 billion spa industry in America.